Email Subscription Trends and Analysis
eROI’s recent The Cradle and The Grave survey looked at current email subscription practices. Here are some of the key findings: Only 31 percent of those surveyed use double opt-in during subscriptions...
View ArticleLeveraging Your Email Subscription Process
Normally, the email subscription process is pretty standard. A visitor comes to a site, they see a link to opt-in to a newsletter, fill out a short form and leave. What would happen, I wonder, if you...
View ArticleManaging Opt-Ins, Opt-Outs and Bounces with GroupMail
Below are links that will point you to tutorials that will help you to manage your opt-in, opt-out and bounce management requirements. Managing Bounces with GroupMail (Blog) How to Process Opt-out...
View ArticleHow to Cause Email Permission Fatigue and Frustration
Several months ago, I received an email from MediaPost about their newsletter, Social Media Insider. The email discussed the offering and a provided some background about the Editor in a few paragraphs...
View ArticleSome Helpful Tools for Email List Managment
Managing recipient lists is one of the most important responsibilities of an email marketer. Your success depends on well-maintained and highly relevant lists. Without the right tools, keeping your...
View ArticleHow to Reduce Spam Complaints
Nobody wants the people on their email list to unsubscribe. Some even take it personally. Of course, we all want our subscribers to be completely fulfilled and eager to receive our emails week after...
View ArticleGroupMail’s Subscriber Configuration Assistant
One of the most useful features of GroupMail is its ability to help automate your opt-in, opt-out and bounce management efforts. The Subscriber Add-on checks your POP3 server for new email...
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